Business Model Generation
by
Alexander Osterwalder; Yves Pigneur
Call Number: eBook, MUST LOG-IN TO O'REILLY
Publication Date: 2010-07-13
This explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.